Digital Marketing Executive

We are looking to recruit a Digital Marketing Executive to join our team based in Shrewsbury, Shropshire.

Job Title - Digital Marketing Executive
Location - Shrewsbury, Shropshire
Salary -£21 - 27k dependent upon experience

As the Digital Marketing Executive the purpose of your role will be:
*To create, manage and develop content for the company's websites, with the aim of making a dynamic, relevant and sales focused presence.
*To deliver and maintain effective e-marketing campaigns, SEM, (SEO + PPC) and social media, with the aim of driving traffic and generating leads.

Main Duties & Responsibilities

*Create, develop and manage the content for the company's websites to both B2B and B2C markets to support the company's drive for improved sales and profitability including:

*Re-launch the companies main digital presence to feature both improved content to aid sales and support. (Landing pages, Mini sites etc)

*To develop fully integrated e-commerce functionality on the main website.

*Ensure that product specifications on the website are accurate and represents the current range.

*Present the content in a way to encourage sales.

*Create regular content streams to keep content fresh and encourage traffic.

Other opportunities within this role are to identify sales and online business opportunities, develop email marketing from start to finish (including development of HTML creative) and Implement relevant social media activity to support sales. Internet research will also be required in this role to aid in all decisions and structure PR opportunities.

This research will help you build a platform for all marketing decisions that are to be made, with the idea of implementing these ideas to generate leads for the business. You will be required to utilise a range of analytical web tooks to track, evaluate and report on all relevant statistics. You will be required to not only co-operate with your small marketing team, but external agencies where necessary.

Candidates must hold a degree or equivalent level qualification. You must have experience of working in a purely Digital Marketing role, and be well versed in CMS systems, HTML and web publishing sotware. You must also be fully confident with SEO, Google Adwords and Social Media.
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